“If you don’t know where you’re going, any road will do” – Watts Humphrey
“Would you tell me which way I ought to go from here?” asked Alice.
“That depends a good deal on where you want to get,” said the Cat.
“I really don’t care where” replied Alice.
“Then it doesn’t much matter which way you go,” said the Cat.
– Lewis Carroll, “Alice’s Adventures in Wonderland”
Plans begin with clarity on the goals. Building on the travel metaphor, you must know “where you are going”.
Next, you must now when you have arrived. The goal must be measurable to the extent that you will know it when you see it. If you have more than a very small number of stakeholders (like more than one), you need this clarity.
The Plan helps to assure that you have the necessary resources, can overcome impediments, and actually measure progress.
A plan does not mean unchanging devotion to the original plan. When conditions change, I change my plan. What do you do?