“Worldly wisdom teaches that it is better for the reputation to fail conventionally than to succeed unconventionally” John Maynard Keynes
Failing unconventionally is even worse. Keynes point is that you are unlikely to be criticized for making the conventional choice, even if conventional wisdom is wrong. Behavioral economics suggests that the “wisdom of crowds” is right, except when it isn’t. There are numerous documented ways we consistently make poor choices. Going against the conventional wisdom requires courage. It also requires a disciplined approach to reasoning and decision making.