The Invisible Gorilla refers to “Illusions”, which are familiar to anyone also familiar with the Kahneman and Tversky work on cognitive biases. This is a very good popularization of the concepts. The illusions they address are the illusions of
- Knowledge,
- Memory,
- Attention,
- Potential,
- Cause, and
- Confidence
The authors often suggest ways to help us overcome the biases and limitations. For those of us doing process work, overcoming these biases isn’t new. We run into these problems all the time, especially during planning and have developed number of tools to help us overcome the problems they create. I’ll discuss these in some future posts.
Sources Cited:
Daniel Kahenman, Amos Tversky, Paul Slavic, Judgement Under Undertainty: Heuristics and Biases, Cambridge University Press. ISBN-13: 978-0521284141
Chabris, C. F., & Simons, D. J. (2010). The Invisible Gorilla, and Other Ways Our Intuitions Deceive Us. New York: Crown.
